ANNOUNCEMENTS

March 2004
PRESS RELEASE
PortiCo's New Study on African Americans Reveals Generation "Be"

July 2003
PRESS RELEASE
Fighting Obesity: Don’t Do It Alone
 
PRESS

Spring 2005
Savoy Magazine
"Generation Be: Break"

March 2004
American Demographics
"Inside Intent"

September 2003
London Sunday Times
"Act Natural — They're Watching"

October 2002
PROMO magazine
"Spies in the Kitchen"
Caroline Gibbons Barry

June 2001
New York Times
The Media Business - Advertising
Allison Fass

May 2001
Brandweek
"Transitional Meditation"
Caroline Gibbons Barry

October 1997
Marketing Tools
"Seeing is believing"
Rebecca Piirto Heath

December 1994
Quirk's Marketing Research Review
"Getting up close and personal with ethnographic research"
Caroline Gibbons Barry

NEWSLETTER

 

CALENDAR OF EVENTS

November 15-17, 2005
Barcelona, Spain
PortiCo presents, The Holistic Approach, at Consumer Insights 2005- ESOMAR World Research Conference

March 20-22, 2006
Las Vegas, Nevada
PortiCo presents, How to Co-create: The Method and the Magic of Ethnography, at THE Marketing Conference 2006
 
RECENT PROJECTS
  • New product ideation for MOEN
  • In-depth exploration of media usage for Toyota
  • Understanding relationships with pets for Pfizer
  • Loyal customers for Walgreens
  • Consumers’ brand perception for Sunchips
  • Multi-dimensional understanding of the African-American Infinity owner
    Consumer identity and consumer electronics choices for Panasonic
  • Salty snacks and the African-American gatekeeper for Frito-Lay
  • Sleeplessness and treatment decisions for Pfizer
  • Consumer experience and brand connection for Harrah’s
  • Sexuality in young adult women and implications for an HPV Vaccine for Merck
  • Cleanliness and hand-washing across various global markets for Pfizer

 


home • who • what • why • news • sitemap

© 2002 PortiCo Research